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STOP DREAMING,
Start Building
Alexa transforms healthcare visionaries into successful entrepreneurs. With 20 years of strategic design and sales expertise, she works one-on-one with each client to build patient-focused brands that inspire action and attract ideal patients. Backed by a skilled team but led personally by Alexa, each project combines proven business strategy with creative brand development. Together, we'll craft your distinctive brand story and bring your vision to reality.
I KNOW YOU
May be wondering...
Yes, the silver hair is natural!
Alexa's entrepreneurial journey began at 17, creating marketing materials for her father's real estate business. While pursuing her BFA in Interior Design at the Art Institute of Houston, she discovered an interest in graphic design when designing her graduation portfolio. After graduating with her degree in 2009—right into the heart of the recession—Alexa turned a challenge into an opportunity. When traditional interior design jobs were scarce, she created her own interior design company, originally named Xandr Interior Design & Renderings. Soon, other entrepreneurs were drawn to her distinctive design style, asking her to create their websites and brands. What started as adaptation became innovation, as her agency grew to specialize in personal brands that allow entrepreneurs' unique personalities shine through.
In 2016, when her cousin, Dr. Kissi Blackwell of Clarity Direct Care, launched a Direct Primary Care practice, Alexa discovered a perfect match for her expertise. Private-pay practices, like the entrepreneurs she'd always served, needed more than cookie-cutter websites—they needed brands as unique as the relationships they build with their patients. This insight led her to establish Care Identity, where she helps healthcare practices break free from one-size-fits-all design style.
Bilingual in English and Spanish, Alexa is known for her hands-on approach, marketing expertise, and uncanny ability to capture each practice's distinct personality in their brand. She believes that when healthcare entrepreneurs let their authentic selves shine through their brand, they naturally attract patients who share their values and vision. Together, we'll create a brand that's uniquely, unmistakably you.
150
+
COMPANIES BRANDED
15
YEARS OF EXPERIENCE
50
+
PRIVATE PRACTICES
Our Partners
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